MAZ Systems: Fast Revenue Growth
MAZ is a B2B SaaS startup in NYC building world-class apps for Fortune 500 media companies like Bloomberg & Conde Nast. As Director of Growth Marketing, my job was to oversee lead generation and sales, from ad strategy to web and sales practices. In my role I generated over $1.1M in new ARR, leading to MAZ’s best sales quarters in its 10 year history.
Top of Funnel: Ad Strategy & Creative
I tested dozens of ad platforms before settling on Google Ads as our primary lead generator. I targeted close to 1000 unique keywords in dozens of countries, driving Cost per Lead down to just ~$50.
Mid-Funnel: Landing Pages
I worked with our development and design teams to A/B test a series of site landing pages. Weighing industry-targeting vs. product-targeting, we found excellent results aligning our Google Search campaigns with landing page copy and imagery.
We increased average time-on-site by over 300% and conversion rates by over 25%.
Bottom of Funnel: Sales
I worked closely with our VP of Business Development and entire BD team to improve our sales funnel. This meant tracking funnel analytics, integrating third-party services to reduce missed opportunities, assigning leads and even taking sales calls when demand was high.
Together, we reduced the average sales cycle from over 6 months to just 17 days as part of our ‘Fast Revenue’ company initiative.